54 and Feldspar have entered into a strategic partnership to accelerate innovation in sport and create pathways for sustainable global growth.

Feldspar is redefining sports entertainment through the development of the world’s first sensor-enabled, high-performance running track — engineered to maximise athlete performance, capture real-time data, and transform the live fan experience. Due to its patent-pending design technology the surface provides approximately  20% more energy return* — making it significantly faster than the Paris Olympic track — it has the potential to set a new global standard for sports surfaces.

But the impact goes beyond speed. Feldspar’s vision is to democratise access to data in sport making it not only more measurable but also more engaging, insightful and inclusive. This philosophy aligns closely with 54’s commitment to pushing boundaries and creating new commercial and cultural value across the sports ecosystem.

Alvina Chen, Feldspar CEO and Founder, said:
“Feldspar was founded on the belief that running can be faster, smarter, and more connected when paired with a strong creative vision and purposeful innovation from the ground up. Partnering with 54, one of the world's premier and most innovative sports agencies, allows us to scale that vision — not only within running but beyond — by bringing together technology, data, and entertainment in ways that will redefine how athletes train and compete, and how fans engage.”

Jed Moore, Group CEO of 54, said:
“Feldspar represents exactly the kind of pioneering spirit that sport needs today. By introducing smart-flooring innovation to sport — starting with running — they are unlocking new commercial opportunities while also creating deeper, unique, and more meaningful connections with audiences. Together, we have the opportunity to build the platforms that carry sport into its next era.”

Tim Godfrey, Board Director, Feldspar, said: 

“As a board, we see the transformative potential of Feldspar’s technology for athletes and fans alike.  Partnering with 54 gives us the reach and momentum to take this groundbreaking innovation to the world.”

This partnership signals the beginning of a joint commitment to accelerate the future of sport — smarter, faster, more valuable — for athletes, fans, coaches and investors alike.

*Feldspar’s proprietary data shows that the track provides approximately 20% more energy return meaning the track is approximately 20% more efficient and significantly faster than the Paris Olympic track, subject to athlete ability and external conditions.

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